UkrSibbank Private Banking Takes Part in Moscow Panel Discussion on Lifestyle Management Efficiency in Private Banking

In November 2009 UkrSibbank Private Banking took part in panel discussion Private Banking: Sharing the Experience on Lifestyle Management Efficiency held in Moscow. The invitees of the meeting included leading top-managers and managers of Private Banking business lines of Russian, Ukrainian and European banks. Oleksiy Gusev, the main expert on Private Banking of Russian Academy of State Service by the President of the Russian Federation acted as moderator of the discussion.

Participants discussed the development and evolution of loyalty programs and Lifestyle Management. Special attention was paid to the issue of using concierge service as an instrument to reinforce loyalty of VIP-clients.

“Panel discussion on Lifestyle Management services is a great opportunity to study and discuss hands-on experience of such reputable participants of the Russian market as Uralsib 121 as well as new and successful M2M solution,” said Îlåks³y Àlåksàndrîv, the Assistant Chairman of the Management Board, Head of UkrSibbank Private Banking Department. “We believe that our experience will be really useful for our colleagues, partners and competitors who have not yet decided on the format of LSM program organization”.

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JSC “UkrSibbank” (www.ukrsibbank.com) was registered on June 18, 1990. The Bank has a full NBU license on banking No. 75 of December 24, 2001. As of 01.09.2009: net assets – UAH 50.5 bln, capital – UAH 6.9 bln, loan and investment portfolio makes up UAH 40.7 bln, corporate customers’ funds – UAH 6.8 bln, individuals’ funds – UAH 9.2 bln. Regional network currently amounts to more than 800 branches and outlets throughout Ukraine. 81.42% of shares of JSC “UkrSibbank” are held by BNP Paribas.

BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and is one of the 6 strongest banks in the world according to Standard & Poor's*. Present in 84 countries, with more than 205,000 employees, including 162,000 in Europe, the group has four domestic markets: France, Italy, Belgium and Luxembourg, The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.

* Within its peer group